OURPILLARS
Clarity and Speed
Our services are always clearly presented and meet the deadline
requested
Knowledge
We have extensive experience in market research and the knowledge
needed to gather accurate and quality information to better
guide the decisions of market customers.
Quality Research
We use different methodologies. The choice of the best alternative varies from
according to the profile of each client and depends on the objective to be achieved with
the study. When necessary, we work collaboratively with partners
experienced to offer the best services always.
Environmental Awareness
We believe in a more sustainable world and we incorporate into our
projects and in our daily activities attitudes and policies to reduce our impact
negative on the environment
OURSERVICES
When thinking about carrying out a survey, the important thing is to talk to the
specialized professional to evaluate the ideal method for the problem of
search.
Qualitative Research
Conducted to assist in making business decisions by providing
information/insights that guide these decisions. Qualitative Research
can be used to Test Concepts, Understand Habits, Test Products,
Messages, Purchase Processes and Brand Positioning, among others.
For data to be collected, different tools can be used.
• In-depth interviews
• Interviews in pairs / trios
• Discussion groups
• Face-to-face and online ethnographies
In addition, we have extensive experience in the creation of filters, scripts and
stimuli for discussions. We also deliver the results in the most
different formats according to the client’s needs: complete report,
summary or topline.
Quantitative Research
Quantitative research follows a more structured questionnaire pattern than the qualitative research script. Qualitative research can be used to Evaluate Market Positioning, perform tracking, understand habits, Evaluate Concepts, Measure Satisfaction, among others. For data to be collected, different tools can be used.
• Personal interviews through CAPI (Computer Assisted Personal
Interviewing)
• Phone interviews through CATI (Computer Assisted
Telephone Interviewing)
• Online self-completion interviews
• Mirror room interviews
We have extensive experience in preparing questionnaires and delivering Detailed reports and database.
QUALITYS
Albar follows the codes of ethics:
• ABEP (Brazilian Association of Research Companies)
• ESOMAR (European Society for Opinion and Marketing Research)
• QRCA (Qualitative Research Consultants Association)
• Insight Association
• Intellus Worldwide
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