Since 2004, we have developed quantitative and qualitative studies with excellence in Brazil, Mexico and Argentina. Prividing accurate, reliable and quality to better guide our customers decisions.
We value attention and care, developing personalized studies of
according to the needs and objectives of each project.
For this, we have a team of specialists, composed of professionals fluent in English and Spanish, who has extensive knowledge and experience in market research and adaptation of studies international to local reality.
When thinking about carrying out a survey, the important thing is to talk to the specialized professional to evaluate the ideal method for the problem of
Conducted to assist in making business decisions by providing
information/insights that guide these decisions. Qualitative Research
can be used to Test Concepts, Understand Habits, Test Products,
Messages, Purchase Processes and Brand Positioning, among others.
For data to be collected, different tools can be used.
• In-depth interviews
• Interviews in pairs / trios
• Discussion groups
• Face-to-face and online ethnographies
In addition, we have extensive experience in the creation of filters, scripts and
stimuli for discussions. We also deliver the results in the most
different formats according to the client’s needs: complete report,
summary or topline.
Quantitative research follows a more structured questionnaire pattern than the qualitative research script. Qualitative research can be used to Evaluate Market Positioning, perform tracking, understand habits, Evaluate Concepts, Measure Satisfaction, among others. For data to be collected, different tools can be used.
• Personal interviews through CAPI (Computer Assisted Personal
• Phone interviews through CATI (Computer Assisted
• Online self-completion interviews
• Mirror room interviews
We have extensive experience in preparing questionnaires and delivering Detailed reports and database.
Albar follows the codes of ethics:
• ABEP (Brazilian Association of Research Companies)
• ESOMAR (European Society for Opinion and Marketing Research)
• QRCA (Qualitative Research Consultants Association)
• Insight Association
• Intellus Worldwide
Our team is made up of professionals fluent in English, with a wide knowledge and experience in market research and the adaptation of international studies to the Brazilian reality. We encourage our customers to follow the projects closely, from the planning to reporting. We value transparency above all as a basis for relations with our customers and suppliers.